Fox Entertainment Still Dominates Media: A Deep Dive into Its Enduring Influence

In an ever-shifting media landscape, where streaming giants battle for eyeballs and traditional broadcasters face unprecedented challenges, one name consistently stands out: Fox Entertainment. But how does a company, often perceived through the lens of its news or sports divisions, continue to exert such significant influence across the broader media spectrum? This article will unravel the strategic pillars that ensure Fox Entertainment still dominates media, from its powerful broadcast channels to its savvy moves in the digital realm.

Are you curious about the forces shaping what you watch, read, and engage with daily? Do you wonder how traditional media companies stay relevant in the age of cord-cutting? We'll explore Fox's unique approach, its key assets, and its forward-thinking strategies that keep it at the forefront of the entertainment industry.

The Enduring Power of Fox News: A Ratings Juggernaut

When discussing how Fox Entertainment still dominates media, it's impossible to overlook the formidable presence of Fox News Channel. For years, it has been a consistent leader in the cable news landscape, frequently outperforming its competitors in viewership.

• Consistent Viewership: Fox News has consistently been the most-watched news network in both total day and primetime viewers. For example, in July 2025, FNC averaged 2.4 million viewers in primetime, making it the highest-rated network across all television, even surpassing major broadcast networks like NBC, CBS, and ABC.
• Dominant Market Share: The channel commands a significant share of the cable news audience, holding 66% of primetime and 63% of total day cable news audience in one recent period.
• Top-Rated Programs: Individual shows like "Hannity," "The Five," and "Gutfeld!" consistently rank among the top-rated programs in cable news, often drawing millions of viewers and even outperforming broadcast late-night shows.

This consistent draw allows Fox News to maintain significant influence over public discourse and secure robust advertising revenues, proving that a focused content strategy can indeed lead to sustained dominance.

Fox Sports: A Game-Winning Strategy in Live Events

Live sports remain one of the most resilient forms of television content, largely immune to the effects of time-shifting and ad-skipping. Fox Sports has shrewdly leveraged this fact, making it a cornerstone of how Fox Entertainment still dominates media.

• Premier Sports Rights: Fox Sports holds broadcasting rights to major sporting events, including NFL games (especially NFC games and the NFC Championship Game), the Super Bowl (every four years), MLB (including the World Series), and college football. These high-value live events consistently attract massive audiences.
• Strategic Investments: Fox has made targeted investments to expand its sports footprint. In July 2025, Fox acquired a significant minority stake (one-third) in Penske Entertainment, which promotes the IndyCar series and owns the Indianapolis Motor Speedway. This deal also renewed Fox's broadcast contract with IndyCar, aiming to boost viewership and engagement. The Indy 500's debut on Fox in 2025 saw a 41% viewership increase compared to its previous broadcast.
• Digital Sports Expansion: Fox Sports also has a strong digital presence through FOXSports.com and the FOX Sports App, and has acquired platforms like Caliente TV to expand its sports broadcasting in Mexico.

By prioritizing "appointment-based" content like live sports, Fox has maintained strong advertising revenue and affiliate fees, even as traditional TV subscriptions decline.

Beyond Broadcast: Fox Entertainment's Evolving Footprint

While Fox News and Fox Sports are significant pillars, the broader Fox Entertainment division is also a crucial part of how Fox Entertainment still dominates media. After the sale of many entertainment assets to Disney in 2019, Fox Corporation strategically refocused its entertainment efforts.

• Fox Broadcasting Company: The Fox Broadcasting Company continues to air a mix of popular scripted and unscripted programming, including long-running animated hits like "The Simpsons" (the longest-running American sitcom and animated program) and reality competition shows like "Hell's Kitchen" and "MasterChef."
• Content Production: Fox Entertainment has been actively building its in-house production capabilities. This includes the acquisition of animation studio Bento Box Entertainment (known for "Bob's Burgers"), entertainment platform TMZ, and television film studio MarVista Entertainment. In September 2022, Fox Corporation also launched Fox Entertainment Studios, its first venture into entirely in-house television production.
• Strategic Partnerships: Fox has also formed ventures like Studio Ramsay Global with Gordon Ramsay to develop culinary and lifestyle programming.

These moves demonstrate Fox's commitment to owning and producing content, giving it greater control over its programming and distribution strategy.

Tubi and Fox One: Embracing the Streaming Future

Recognizing the undeniable shift towards digital consumption, Fox Entertainment has made significant strides in the streaming arena, further solidifying its dominance.

• Tubi's Success: Fox acquired the ad-supported streaming service Tubi for $440 million in April 2020. Tubi has proven to be a highly successful venture, significantly expanding Fox's reach into the rapidly growing, ad-supported streaming sector and attracting a younger, cord-cutting audience. Tubi accounts for 1% of all U.S. TV viewership.
• The Launch of Fox One: In a major strategic move, Fox Corporation announced the launch of "Fox One," a new direct-to-consumer streaming service. Set to debut in August 2025, Fox One will offer live access to Fox's entire portfolio of channels, including Fox News, Fox Business Network, FS1, FS2, Fox Weather, Fox Deportes, and the Big Ten Network, for $19.99 per month. This service is specifically designed to target "cord-nevers" and "cord-cutters," providing an outlet for consumers to access Fox's networks outside the traditional pay-TV bundle.
• Podcast Expansion: Fox also acquired Red Seat Ventures in February 2025, a company focused on the creator economy and podcasting, further expanding Fox's digital reach and content offerings.

These strategic digital initiatives showcase Fox's adaptability and determination to maintain its market position by meeting audiences where they are.

Navigating the Modern Media Landscape

While Fox Entertainment still dominates media in many key areas, it's not without its challenges. The industry faces ongoing disruption from cord-cutting and a softening advertising market. However, Fox's strategic focus on live news and sports has proven resilient against these headwinds.

By maintaining strong brands, investing in high-value live content, and strategically expanding its digital distribution through platforms like Tubi and the upcoming Fox One, Fox Corporation is actively adapting to changing consumer behaviors. The company's financial performance, with rising revenues driven by affiliate fees and digital growth, indicates a robust strategy for the future.

Conclusion: Fox's Unwavering Media Presence

In a dynamic and competitive media world, Fox Entertainment has not only held its ground but continues to assert its significant influence. Through the consistent dominance of Fox News, the powerful draw of Fox Sports' live events, a revitalized Fox Entertainment division, and a forward-looking streaming strategy with Tubi and Fox One, Fox has demonstrated remarkable resilience and strategic foresight. Fox Entertainment still dominates media by understanding its core audience and evolving its distribution to meet new demands.

What are your thoughts on Fox's enduring presence in media? Which of their strategies do you find most impactful? Share your opinions in the comments below!

Frequently Asked Questions (FAQ)

Q1: What are the main components of Fox Corporation?

Fox Corporation's primary assets include Fox Broadcasting Company, Fox Television Stations, Fox News Media (including Fox News Channel and Fox Business Network), Fox Sports, and Tubi Media Group.

Q2: How does Fox News maintain its dominance in cable news?

Fox News maintains its dominance through consistent, high viewership for its primetime and total day programming, often leading all cable and even broadcast networks. Its focus on a specific audience and strong personalities contribute to its loyal viewership.

Q3: What is Fox's strategy for streaming?

Fox's streaming strategy involves a two-pronged approach: the free, ad-supported Tubi, which offers a wide library of content and reaches cord-cutters and younger audiences, and the upcoming subscription-based Fox One, launching in August 2025, which will provide live access to all of Fox's linear channels (news, sports, entertainment) for those without cable.

Q4: Has Fox Entertainment acquired any new companies recently?

Yes, Fox Entertainment has made several strategic acquisitions to bolster its content and digital presence. These include animation studio Bento Box Entertainment, entertainment platform TMZ, television film studio MarVista Entertainment, and the podcast and media company Red Seat Ventures. Fox Corporation also acquired a significant stake in Penske Entertainment (IndyCar) in 2025.